Laura Novik

Partner in the consultancy Blink

Colors allow us to live our lives with the spirit of a voyager… they reflect peoples’ souls. That is why I like Peter Handke’s line: ‘When I look (instead of contemplating), I turn off the world’s colors
Laura Novik

For 30 years Laura Novik has specialized in trend watching, design and product development for companies and institutions, in particular those in the design and fashion sectors in Argentina, Brasil, Chile, Peru, Colombia and Mexico.

She studied contemporary dance, theater and cinema, together with architecture and fashion. She has applied this background to projects in the fields of advertising, retail, communication, as well as to brands in the sectors of fashion, design and crafts.

She is a partner in the consultancy Blink Design, focused on trend watching, strategic design and entrepreneurial development for the creative industries in Latin America. Blink Design has also developed non-profit projects such as Raíz Diseño (, focused on design for sustainable development. The initiative has outstanding brand recognition and presence all over Latin America, as well as Europe and the USA.

Laura is a regular contributor to Berg Publishers and is a member of the editorial committee of Revista Dobras Brasil and of the Academic Board at Ixel Moda, the first Latin American Congress of fashion.